![]() SCOPE & CONCEPTĪs a total solution provider, J-Tec engaged in designing and executing this installation, tailor-made to the needs of Rivland. As part of the process, the team called on J-Tec for the integration of the line with the ultimate goal being a “turn-key” installation for immediate use and minimal commissioning time. Rivland worked in close coordination with Herba Ingredients in the design and procurement phase to ensure the new US line would be an exact copy of those in use in Wormer. Utilizing the experience and technical expertise gained from years of operation in Wormer, Rivland would therefore move forward cost effectively and with a high level of support.Ĭonsidering multiple options including other locations and Greenfield construction, the partners determined that available facilities in Jonesboro made expansion in the same facility ideal for the new extrusion process. #Www j line eu installThanks to Herba Ingredients’ willingness to share their technology, the Rivland partners were able to install an exact copy of the lines used in the Herba Ingredients facility in Wormer, NL. Given the cost and lead time to import products from Herba Ingredients and recognizing the market growth, the decision was made by the partners to install an extrusion line in the Rivland facility in Jonesboro, AR in 2019. The market had clearly switched to extruded rice flour products for budget reasons. The Rivland partners noticed an ongoing and growing demand for pre-gelatinized rice flours into bakery, pet, and snack applications. Being derived from instant rice, the product had exceptional attributes but was costly to produce. For many years, Rivland sold a pre-gelatinized rice flour under the trademark Rice-Gel® for specialized applications. Rivland identified extruded rice flour as a strategic area for business growth. GOAL: A NEW EXTRUSION LINE FOR THE US MARKET The Rivland partners agreed that the best way forward was for Rivland to install a similar extrusion line in Jonesboro. While Rivland was able to import extruded flours from Herba Ingredients, the process was costly and caused extended lead times. Meanwhile, Herba Ingredients operates two extrusion lines for rice flour which were installed in Wormer in the Netherlands by J-Tec. Although successful in US rice flours, Rivland did not participate in the market for extruded flours. The Rivland plant is located on the site of the Riceland mill in Jonesboro, AR. Riceland is responsible for the rice flour operations and Riviana takes care of sales. Rivland is a successful joint venture between Riviana and Riceland, and has been for more than 30 years. Riceland provides marketing services for rice and soy beans grown by its 6,000 farmer- members in Arkansas and Missouri. In the US, Ebro has a subsidiary called Riviana Foods: America’s largest processor, marketer and distributor of branded and private label rice products. Herba Ingredients is the allergen-free specialty ingredients division of the Ebro Foods Group. Ebro is the global market leader and manufacturer of rice. J-Tec has a longstanding track record and history with Herba Ingredients, a member of the Ebro Foods Group. ![]()
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